Wednesday, August 25, 2010

Marketing to Seniors

This article is also posted on MissDazey Biz 

    I am a senior. I'm not sure what that means, but I think it means I'm old. I am definitely over 50, in fact, I'm over 60, and Mr. Bruce is older than that. Yesterday he had a funny thing happened to him at our favorite grocery store. Harter House has senior discount day each Tuesday. If you go there between the hours of 10 and 3, the store is packed with little old people getting their groceries. Yesterday Bruce was checking out and the clerk asked him if he was a senior. He was both amused and puzzled; he said it's been a long time since anyone had asked me that. I asked him how old was she, thinking it was a college age girl. His answered. “She is at least my age.”
    Everyone likes discounts, especially senior citizens who simply love all discounts, coupons, and early bird specials. Harter House gives a 5% discount on Tuesdays to people over 60. As someone once said, that is almost equal to the sales tax. (This store also gives 5% discounts to Cox Health employees).
    While jokes are being made about seniors and early bird specials, thousands of us are at local restaurants between the hours of 4 and 6 to get our senior discount. We like IHOP and take advantage of their “buy one, get one free” during their senior hours. I know a couple of ladies who have a different place to eat each night of the week, always during that senior discount special.
    Kohl’s is another place that gives nice discounts to seniors. I'm not sure, but I think that it is once a month on a Wednesday. On those days, you will find almost everybody in the store have gray hair. Moreover, we all spend quite a bit of money on those days.
    Of course, we always ask for the senior discount every place we go, especially when we travel and stay in hotels. Bruce says that very few people actually ask to see his AARP card. My reply, “It is because you look old and most clerks and salespeople are in their 20s.” We also look for online coupons and free shipping when we buy online. I personally buy everything possible online.
    Another point I'd like to make is that there is a difference in baby boomers and senior citizens. I belong to the Elder Generation, people that were born between the years 1930 and 1945. (This reminds me, a big thank-you for all who read this blog) Our buying habits are different; we need and use different goods and services. I don’t have the data, but I suspect we seniors spend a ton of money. (And it’s not only on medical stuff.)
    Yes, we seniors are a “target market”; please include a nice discount coupon for us on your website or blog. MissDazey and friends thank-you in advance.
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